While people are promising to lose weight, exercise more and generally be better humans, businesses are also making their own New Year's resolutions.
Companies usually have two simple goals that everything else ties into - exceptional customer service and profit.
The Daily Courier spoke with five Okanagan businesspeople about what they're wishing for in 2013.
Hugh Culver, Marathon Communications
"Say no to resolutions," says author, trainer and speaker Culver.
"There's too much baggage around the idea of resolutions. Only 12 per cent of New Year's resolutions are kept. So I encourage people to just think about rewarding themselves."
Well, that certainly sounds easy enough.
But to reward yourself with more business and personal success, you will have to become more disciplined to get more work done efficiently.
To do that Culver suggests changing routines to they become healthy habits.
"For instance, when you get to work, do the hardest tasks first for 90 minutes, avoid interruptions and focus on completion," he explains.
"You'll gain satisfaction from a job well done and will want to do it more and more. You'll also be rewarded with success and more free time."
Jamie Cooper, Gateway Urban Village
"Of course, we want to increase sales of our townhouses," says developer Cooper.
"And we will do that by creating cachet around Gateway Urban Village by articulating what's great about this project."
Gateway's attributes include brick brownstone-style architecture and a location close to downtown Westbank, lake views and proximity to wineries, parks and nature trails.
Gateway currently has 10 townhouses completed and for sale starting at $289,000.
Jeff Van Geest, Miradora restaurant at Tinhorn Creek Winery in Oliver
First of all, Miradora is closed this month and next for winter break because there aren't enough tourists to keep the restaurant busy.
"That's why I'd like to see the Okanagan become more of a year-round destination," says the chef.
"Wineries can do that by introducing the food component, which we've done, but also maybe by partnering with ski hills in the winter."
During his break from Miradora, Van Geest is headed to New York to eat and get inspiration for reopening.
Deborah Guthrie, Uptown Rutland Business Association
The association just had its mandate as a business improvement area renewed for the next five years.
That means a small portion of business property taxes go to the association to market Rutland as a place to shop, do business and invest, and lobby various levels of government for improvements.
"We haven't made our 2013 presentation to the City of Kelowna yet, so I can't detail what we're asking for yet," says Guthrie.
"But you can say we definitely want some infrastructure improvements."
The association will also use this year to take a full property inventory so it can attend the 2014 Retail Convention in Whistler in an effort to have big chains consider locations in Rutland.
Aaron Fanslau, Turner Volkswagen Audi
Currently the dealership is a combined Volkswagen and Audi location on Highway 97 at the pedestrian overpass.
But by the fall, Audi will get its own standalone dealership at 2621 Enterprise Way in the renovated former Winn Automotive building.
"Of course we're looking forward to the new Turner Audi," says sales manager Fanslau.
"But we also want to increase sales and maintain the growth of both brands. Both Volkswagen and Audi have had five consecutive years of increased sales. Our pre-owned car sales brand, PreLovedofKelowna.com, is also doing great."